The Héroes story began in Spain during the 1970's.

Mr. P. R. Bello, an eminent naturist and knowledgeable about Mediterranean medicinal herbs, seaweeds and essential oils, transferred his valuable knowledge little by little to his son, the present technical director and co-founder of the brand, Dr. J.R. Martín.

This knowledge inspired Dr. J.R. Martín with a passion for all things related to natural beauty and natural therapeutic properties.

Through daily contact with his patients, he noticed the same medical problems in the majority
of these patients: osteomuscular pain. After long hours of formulating combinations of essential
oils, herbs and medicine plants, the first lotion was created: a surprisingly effective product that
was able to relax and decrease the fatigue of the extremities and other parts of the body.

Born that day was the product that is now called Héroes.

Héroes Today

Héroes present product range combines the same traditional ingredients used for centuries with
the latest beautification and therapeutic techniques.

Every product represents the fruit of a long exploration process, and the ingredients guarantee
product effectiveness and the satisfaction of our clients. With the same philosophy that led to the
creation of the original Héroes product, we endeavor to satisfy the specific needs of our clients with
our wide range of proven high quality medicinal cosmetic products.